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Brandland

Profitway brand identity

Logo, colours, typography and usage rules - everything in one place, ready to download. These materials are available to media, partners and contractors working on our projects.

Questions about these materials: marketing@profitway.pl

Library version
1.12.0

Downloads

Three formats, depending on what you need them for.

Identity package

Logo and monogram in every variant, animations, fonts, tokens and the full set of rules. This is the file to pass on or drop into an AI tool.

Download ZIP

Brand book

The complete identity document: how the mark is built, clear space, variants, applications and examples.

Download PDF

Tokens for developers

Colour values, the type scale, spacing and animations in a format ready to drop into a project. Tailwind CSS block included separately.

tokens.jsontokens.cssllms.txt for AI

Logo builder

The logo or the monogram in the size and format you need. The file is made in your browser from the same source files shown above.

Profitway logo: Colour, light background
Mark
Variant
Format

File: 1267 × 400 px

Animations

The animated logo and monogram in Lottie format. We match the colours to the background the animation will play on.

Mark
Background
Version

Lottie files open in After Effects (Bodymovin), Figma and on websites. Need a GIF or an MP4? Write to us and we will prepare one.

Colour

Five brand colours. Orange is an accent, not a background - it works where the eye should land: a button, an active state, a single underline.

Profitway Orange

Used for: Monogram, accents, primary buttons, underlines

White

Used for: Text and logo on dark backgrounds, secondary elements

Black

Used for: Single-colour logo, achromatic artwork

Dark Gray

Used for: Page and email backgrounds - digital only

Gray

Used for: Text on light backgrounds, wordmark in the colour logo

Beyond the brand palette the system carries a full set of tokens for surfaces, lines and shadows. Every value lives in tokens.json.

Typography

Two typefaces. Metropolis leads the headings, Figtree carries the text.

Headings

Metropolis, SemiBold (600). We self-host the typeface - the files are in the identity package.

Body

Figtree, Light (300). Served from Google Fonts, always with the latin-ext subset - without it Polish diacritics disappear.

Fallback

Helvetica, Arial. We never force webfonts in email - there we use system typefaces only.

Scale preview

text-h1
H1
text-h2
H2
text-h3
H3
text-lead
Lead
text-body
Body
text-body-sm
Body small

Icons and bullets

Icons and bullets are always filled with colour - we never use outlines. That is what sets our materials apart from templates.

Five bullet types

  • CornerA right angle shaped after the monogram.
  • PlusA plus sign filled with colour.
  • CheckA check mark - for lists of benefits and scopes.
  • Solid circleThe simplest bullet for running text.
  • MonogramThe Profitway monogram as a bullet - sparingly, for accents.

Rules

  • One bullet type per page or slide.
  • No more than three types in a whole presentation.
  • A bullet is always filled with colour, never an outline.
  • The gap between a bullet and its text is at least the width of one capital letter of that text.

Allowed colours

  • Profitway OrangePreferred
  • White
  • Black
  • Dark Gray
  • Gray

Interface icons

The icon set profitway.pl uses. Every icon is a single filled path on a 24 × 24 grid. Click to download an SVG in Profitway Orange.

Logos of other brands (Google, Meta, Shopify) come from Simple Icons. We do not redraw them or change their colours - at most we turn them single-colour when the layout calls for it.

Rules

Motion

Animation should say something, not decorate. The logo plays once on entry, never on a loop. Every motion must switch off under reduced-motion settings - for some people on-screen movement causes nausea.

Email

Transactional messages sit on a light background with orange as the accent. Marketing material may use dark sections. Always with preview text and a plain-text version, always readable in both light and dark mode.

Full rules

For AI tools

An AI assistant that knows our identity does not guess colours or logo URLs. Three ways to set it up, simplest first.

All rules in one file

llms.txt holds every identity rule on a single page, in a format language models read. Paste the URL into a conversation or attach the file.

File URL
https://profitway.pl/brandland/llms.txt
Download llms.txt

The identity kit as project knowledge

A ZIP with the logo, fonts, tokens and the full rule set. Upload it to a Claude or ChatGPT project and every conversation there will know the brand.

Download ZIP

Brand book MCP server

A public server, no sign-in. The AI tool fetches colours, typography and logo files the moment it needs them - including in the format and size you ask for.

Server URL
https://hq.profitway.pl/api/mcp
Claude Code
claude mcp add --transport http profitway-brandbook https://hq.profitway.pl/api/mcp
Cursor, Claude Desktop and others
{
  "mcpServers": {
    "profitway-brandbook": {
      "url": "https://hq.profitway.pl/api/mcp"
    }
  }
}

In Claude Desktop and claude.ai the server is added in settings, as a custom connector with this URL.

Need something that is not here?

Write to us. We will prepare the material in the format you need, or confirm how to use the mark in a specific context.

Send a message